Create an interactive and animated game app that is adapted to kids from 5 to 10 years old.
Create a bridge between the online experience and the Carrefour Supermarkets.
Create a fun and playful atmosphere to make children play and own the game.
Make the kids own one of the 5 mascot monsters.
PROFESSIONAL PROFILES INVOLVED
Project Manager, Art directors, UX designers, Motion designers, App developers
We created a “look and find” game app for Carrefour by using the monsters and the graphic pieces we developed. We created 5 different fun worlds dedicated to a particular monster with product of the range in it.
The main strategy is based on making kids own a monster and manage link between the app and the stores. We did this through a scanner technology which invites kids to scan real products of the range to unlock worlds and objects.
Possibility to scan a product in-store to unlock an object or a new world inside the game
Possibility to customize your monster with additional objects unlocked in the games.
Newsletter to CRM of Carrefour
Header on the Carrefour Kids website