Carrefour Kids


How do you engage chidren with a brand in a positive way and link on and offline activations?

 

OBJECTIVES

Create an interactive and animated game app that is adapted to kids from 5 to 10 years old.
Create a bridge between the online experience and the Carrefour Supermarkets.
Create a fun and playful atmosphere to make children play and own the game.
Make the kids own one of the 5 mascot monsters.

 

PROFESSIONAL PROFILES INVOLVED
Project Manager, Art directors, UX designers, Motion designers, App developers

 

CONTENT STRATEGY

We created a “look and find” game app for Carrefour by using the monsters and the graphic pieces we developed. We created 5 different fun worlds dedicated to a particular monster with product of the range in it.

The main strategy is based on making kids own a monster and manage link between the app and the stores. We did this through a scanner technology which invites kids to scan real products of the range to unlock worlds and objects.

 

MECHANISMS

Possibility to scan a product in-store to unlock an object or a new world inside the game
Possibility to customize your monster with additional objects unlocked in the games.

 

PROMOTION

Newsletter to CRM of Carrefour
Header on the Carrefour Kids website
Facebook Page

  • Client: Carrefour
  • Project: Carrefour Kids - Game App
  • Countries: France
  • Media: iOS & Android

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