Successful re-launch of Carrefour Baby brand range across five different categories. Building the Carrefour Baby brand for mothers of young children worldwide.
We created an integrated online/offline communication strategy, reconnecting the brand with a new generation of "digital mums" through relevant and engaging content across the whole spectrum of touch points accessed by mums every day.
The Creative story concept is based in the babies and their experience of the products, portraying them as brand ambassadors and category experts.
Worldwide implementation has been articulated through an interactive brand book & toolkit, providing creativity, art-work and launch guidelines for every touch point media:
Press: Graphic piece
Outdoor: Graphic piece
In store point of sale: 3D retail materials
CRM communication: e-mailing
Smartphones: QR codes linked to packaging
Internet: branded web platform
Online and offline: Word of mouth stories
Social Media: Engaging activations for mums and mum’s own pages
PROFESSIONAL PROFILES INVOLVED
Project Managers, Brand Consultants, Content Strategy consultants, Creatives, Graphic and industrial designers, Copywriters, Programmers, Application developers.