Creating a digital content launch strategy for the novel, to win a broader audience and customer base.
The translation of the book, into a graphic novel, and then onto digital media as an immersive transmedia experience for pre-teens.
Using Augmented Reality as the start of a digital treasure hunt in the print edition Design and animation of facebook pages for the characters, with Rewriting the book into an immersive fiction that can be told and shared daily via social networks.
Creation of an online story world for the community to explore, with additional material, prequel and parallel stories.
Increasing the potential for exploiting the intellectual property over a wide range of supports and merchandising.
Allow the community to contribute to the further development of the story through rewarding and encouraging user generated content and fan fiction.