Ontex is a leader producer of white label incontinence and intime care products worldwide. As part of a new strategy, Ontex aims to enter in the branded product markets creating a whole new premium brand that targets men and women from 45 to 65 years old affected by a medium incontinence. They want to feel safe and comfort with a discrete product. iD pants Fit and Feel provides them this reinsurance.
The creative story concept is based on consumers’ insights we received. They want a premium product that is discrete, comfortable and enables people to live an active life.
We created the tagline “Life as usual” to strengthen this idea. iD Pants Fit & Feel is a proof of reinsurance and enables you to live your life and more just like before. iD Pants Fit&Feel allows you to enjoy an active lifestyle with confidence and security. The pants that fit your life.
European implementation has been articulated through an interactive brand book & toolkit, providing creativity, artwork and launch guidelines for every touch point media.
We created both online and offline graphic pieces to support the communication strategy throughout the year :
Production of TV commercial in Spain and Belgium to support the launch of the brand range iD Pants Fit&Feel and maximize its visibility on both markets