Revlon Professionnal


EXPERIENCE DESTINATION MARRAKECH (REVLON PROFESSIONAL)

 

OBJECTIVES

Activate the Revlon Professional brand in the hairdressing sector via a contest on social media for both hairdressers and their clients.

Create a strong emotional link between the Revlon.

Professional brand and world of haute couture.

 

 

CONTENT STRATEGY

To develop an action linking online and o!ine point of sales messages around the Marrakech Collection, a glamorous fashion guide for spring/summer created by the Revlon Professional brand.

 

 

BRAND STORY

Revlon Professional invites you to live an unforgettable journey in the hands of Marrakech Collection.

Experience the life of a top model in the Riad where the photo shoot for the Collection took place.

The exotic colours and luxury of Marrakech, the independent woman, combining both urban living and luxury traveller, with the latest fashion and natural Earth textures, inspire the spring/summer Collection.

 

 

IMPLEMENTATION PLAN

The action has as its main objective; the stimulation of sales throughout the distribution channel of the products linked to the Collection. All the tools to achieve higher sales are provided to hairdressing salons, providing their clients with direct incentives and reasons to participate, via a range of prizes and rewards, including the top prize of a luxury trip to Marrakech.

- Facebook fan page Revlon Professional build up

- Online community creation, activation and management

- Concept Experience creation tied to online promotions

- Application Development for the Photo contest

- Offline and online contest management and animation during the 3 months of the activation.

  • Client: Revlon Professionnal
  • Project: B2B(2C) Awareness campaign
  • Countries: Spain
  • Media: Web, Print, POS

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