Digital and editorial strategy
to build a community for mums
CONTENT strategy
to show the role of the brand in the babies development and product quality
Online and offline
mechanics developed together to empower the visibility of the brand
Online and offline
mechanics developed together to empower the visibility of the brand
The annual event
Activate consumers engagement
with a National Casting Contest giving their babies the possibility to be the brand image for a year.
Video content
to highlight the innovation on baby food products developed by the Michelin-starred chef Ghislaine Arabian
